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Professional Photography Matters when Listing Luxury Properties

5 Reasons Why Professional Photography Matters when Selling a Home.

In an age where there is a camera on almost every phone, street corner or building you enter, image has never been more important. This extends to how you present your home to potential buyers. While many real estate agents offer photography included with their listing commission, not all photography measures up to the industry standard. When choosing a real estate agent it is important to know that one of the most important factors in selling a home is the photography. As such, be sure to vet any potential listing agent’s past listings to ensure their photographs will catch a buyer’s attention. Home sellers should also investigate what exactly is included with the photography. Question your real estate professional to see if they include aerial drone photography, video and if they use a true professional photographer. The following 5 reasons prove why this should be an important part of choosing an agent.

  1. The First Impression
    Buyers respond to photos. Every great real estate professional knows this concept. The ones that provide dynamic, detailed photos that clearly and accurately showcase the home gain the customers trust and a therefore a positive reputation. Real estate is now bought and sold online — buyers first go to the web to look for homes. Buyers instantly eliminate the homes that do not present well online.
  2. Photography Tells the Story of Your Home
    Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (Source: The Wall Street Journal) This means that your photos are the key to telling the story of your home.
  3. Stand Out from The Crowd
    Only 15% of listings have high-quality photography, with half of over 1 million listings using low-quality photos. (Source: The Wall Street Journal)
  4. Get More Eyes on Your Home
    Homes with professional photos get 61% more views. (Source: REDFIN)
  5. Sell Your Home Faster
    Homes listed between $400,000 to $500,000 sell 18% better in the first six months with high-quality photography. (Source: REDFIN)

These five reasons why professional photographs are important should be factored into choosing a real estate agent. True professionals know that quality photography is proven to be one of the most important factors in selling a home and your agent should know this fact.

Examples of Professional Luxury Photography:

Luxury Home Photography
Luxury Bedroom


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