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Fact or Fiction?

How to Choose the Right Agent

While at a listing appointment last week, the welcoming homeowner, now our client, asked me a question that I have heard many times before. “There are so many real estate agents out there Penny, why should I choose your team?”, while she demonstrated her point by displaying five postcard mailers and the community magazine littered with various Realtor® agent ads.

As the holiday season has come and gone, it’s the time of year again that real estate agents make the most effort to try and solicit your business. If you have lived within the community through a fall and winter season, we’re sure you have grown accustom to the enormous amounts of real estate advertising via direct mail postcards, ads in your community magazine, television, social media, email, magazines and the newspaper. Real estate agents understand that when it comes to listing, buying and selling homes, you have many options, and they have to put their best foot forward in an attempt to capture your attention.

agent quoteYour home may be the greatest investment of your life, and once you make the clear decision to move, choosing your agent is one of the most important choices in the process. Choosing the right agent can help secure a quick sale and smooth, virtually stress-free escrow. On the other hand, choosing an agent without the necessary skills may spell disaster and cause your home to sit on the market for months and potentially sell at a greatly reduced price. Take your time and choose carefully. To read fact or fiction statements to assist you with the overwhelming task of sifting through advertising and choosing your agent, our full article about “Fact or Fiction” can be found here.


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